Parent company Ancient Crunch says the brand, made with nixtamalized corn and beef tallow, now produces more than 400,000 bags a month and is sold in more than 3,000 stores.
Company
Ancient Crunch Inc., parent of the MASA chip brand
Retailer
Costco, 55 locations in Washington and Oregon; Original flavor, larger format
Output
More than 400,000 bags a month (company)
Distribution
More than 3,000 retail locations, including Sprouts, Whole Foods Market, Target and HEB (company)
Ingredients
Organic nixtamalized corn, salt and grass-fed beef tallow
Ancient Crunch Inc., the parent company of MASA tortilla chips, said its flagship brand is launching in 55 Costco locations across Washington and Oregon, according to a Nov. 2 press release (opens in new tab). The Original flavor will be sold at Costco in a larger format, the company said.
The company says MASA is now sold in more than 3,000 retail locations nationwide, including Sprouts, Erewhon, Wegmans, Whole Foods Market, Target, The Fresh Market and HEB, and that it produces more than 400,000 bags a month. The chips are made with three ingredients: organic nixtamalized corn, salt and grass-fed and finished beef tallow, with no seed oils, according to the release.
"We're proud to bring our snacks to Costco members and offer them in a larger format that delivers more value," Ancient Crunch CEO Steven Rofrano said in the release.
